Updated: Sep 12, 2020
In a survey of small business owners and proprietors by BIC Agency, 63% of respondents said they spent 1-5 hours on social media each week. In fact, some business owners were spending more than 20 hours a week on social media! With almost half of the working week devoted to managing profiles and posting updates, can entrepreneurs really get much else done? Unlikely.
If you are a small business owner, spending time on your business’ social accounts is a waste of both your time and potential. You need to hand this task over to a social media virtual assistant trained specifically for the role, while you focus on the business.
Moreover, social media isn’t something your brand can exploit by posting one update a day or purchasing ‘likes’ on Facebook. You need a solid strategy to ace the social game - a checklist with short and long-term goals, recurring tasks, and different milestones. Can you do all this by yourself while growing your business? We hope you know the answer by now.
Stop doing it all by yourself. Hire a social media virtual assistant to take care of your brand’s online presence.
What is a Social Media Virtual Assistant?
A social media virtual assistant is a trained expert who is well-versed in dealing with digital channels. Unlike a full-time employee that works in-house with you, a social media VA works remotely for your business. This means they’re more affordable and bring unique benefits to the table. Neither do you have to shell out a huge amount in monthly salary and benefits, you also don’t pay for vacation days, sick leaves, and taxes. You simply pay a fixed amount based on the number of hours your VA works for you. In fact, an increasing number of businesses are building entire social teams with expert virtual assistants!
What Can a Social Media Virtual Assistant Do?
Hire a social media virtual assistant to perform the following tasks.
1. Keeping social profiles up-to-date
When you hire a social media virtual assistant, they’ll keep your online presence updated. Your pages and accounts will reflect the same information and maintain a consistent brand image. If there’s an update related to your business that your audience must know of, your VA will take care of communicating this to your customers on every social media platform.
2. Content research and drafting
Given how content-driven social media is, it’s important to regularly put out valuable content to constantly engage the audience. Generating the right content after thorough research is a task a social media virtual assistant is adept at handling. Your VA will create content, schedule it, and post it on different channels.
3. Scheduling and managing posts
Hire a social media virtual assistant to create weekly and monthly planners for social media posts and status updates. Regularly posting content will go a long way in keeping your audience interested. Your VA will prepare calendars, prepare/gather content, and manage all posts.
Your social media virtual assistant will plan marketing campaigns to keep your audience hooked. For instance, they can post polls, post status updates and images, post funny quotes, and create social media contests. Such campaigns can generate a lot of hype for your brand and keep your customers engaged over the long term.
5. Engaging the audience
Just one angry comment on a Facebook post can be dangerous for your PR. Hire a social media virtual assistant to monitor comments and replies and respond to them on time.
6. Tracking metrics
While social media ROI may be hard to measure, your VA can help you track goal progress. They will track metrics like social media likes, followers, posts, and overall engagement. Your social media virtual assistant will also create monthly reports to give you a quick overview of social media activity and help you understand which areas to focus on.
Whichever industry you may be a part of, keeping a tab of your competitors’ social media activity is important. Task your social media VA with such research, gathering information on what they’re sharing, how frequently they’re posting, and what they’re doing right. Your VA will compare your social media activity with your competitors’ and thus help you fine-tune your own strategy.
Steps to Hire a Social Media Virtual Assistant
1. Begin your search online
The first step is looking for the right virtual assistant platform. You’ll find several options to choose from online. Ideally, hire a social media virtual assistant from a different country. This will mean you can rely on your VA 24*7.
2. Compare your options
Once you’ve located VA services that work well for you, do a comparative analysis based on pricing, geography, quality of services etc. You can even ask people in your professional network for reviews on different platforms. Only after you’ve thoroughly evaluated your options should you take the final decision.
3. Connect with your VA
The next step is to connect with a qualified social media virtual assistant who will assist you in growing your business. Begin the relationship with a kick off call to understand their strengths and communicate your expectations.
Social Media Virtual Assistant Job Description Samples
Social Media Virtual Assistant Job Description Sample 1
We’re looking for a virtual assistant to help out with our social media accounts. It is a remote opportunity and will not require the candidate's presence in the office. The candidate must be familiar with various social media platforms and their workings. He/she must be skilled to recognize and analyze trends. Ideally, the candidate must be organized and a good communicator who is willing to work hard.
Roles and responsibilities
Come up with new and innovative ideas for online posts
Creating new content posted on the social media page of the business
Making frequent and timely social media posts
Monitoring and responding to comments
Research content and its presentation in the online space
Analyzing trends on active online posts
Updating social media accounts with ongoings of the business
Monitoring the competition on social media
Graduate or above
Experience in handling digital channels on a professional level
Ability to work independently
Social Media Virtual Assistant Job Description Sample 2
I am looking for an individual trained in social media management. This is a remote opportunity and will not need a physical presence in the office space. The candidate must be well-versed with social media platforms and their working. The candidate must be hard-working and organized.
Roles and responsibilities
Manage company's social media accounts
Create interesting blogs and posts
Have an insight on trends in social media
Study metrics and activity on social media posts and make valid inferences
Optimize content for search engine optimization (SEO)
Write and distribute newsletters
Co-ordinate with marketing section to promote ad campaigns
Bring new ideas to the table
Graduate; preferably in Mass Communication
Similar experience at a professional level
Detail-oriented and hard working
Strong communication skills
How Much Does a Social Media Virtual Assistant Cost?
A social media virtual assistant will help you expand your business. The price differs depending on expertise and region.
Benefits of Hiring a Social Media Virtual Assistant
1. Supercharge productivity
As a business owner, your primary job is to grow your business. When you hire a social media virtual assistant, you take the burden of managing social media accounts off your shoulders. As a result, you will have more time to work on the things you do best. A person trained in creating content, analyzing trends, responding to activity and keeping track of online traffic will more efficiently manage your company's online presence. You set the target audience, brand identity and guidelines. Your VA will work accordingly, leaving you with the time and bandwidth to boost your productivity.
2. Cost efficiency
Social media virtual assistants work remotely i.e. they operate from their own space thereby cutting down your costs. You don’t need to pay your social media virtual assistant a fixed salary. Because they work on an hourly or project basis, you pay them according to the quality and quantity of work done. Employing a full-time employee brings the economic strain of benefits such as healthcare and pension. A social media virtual assistant does not need these auxiliary benefits.
3. Customer engagement
Constant engagement with customers through social media – be it comments on posts or direct messages – is necessary. A social media virtual assistant will bring to light customer preferences and grievances by responding to comments and replying to messages.
Once you start delegating your social media to-do list to your VA, you’ll realize how precious the freedom this brings you is. Stop killing your own productivity and start focusing on the money-making aspects of your business.
Tell your social media virtual assistant exactly what you’re trying to achieve with your campaigns and set goals accordingly. Hire a social media virtual assistant today and watch your online presence grow!